Have you tried to sell your goods by bundling promotion as mercnants? If you did, we congratulate you that you have got hold of the effective method of sale. If not, it’s high time for you to catch the contemporary age.
Bundling promotion exists in anywhere currently. In case of the classifications of bundling promotion, we can distinguish them by tangible bundle and intangible bundle. Majority of merchants adopt the tangible bundle. Tangible bundle is subject to sense, the most common bundle is private in-store bundle of commodity.
Putting customer satisfaction first, the valid forms of private in-store bundle of commodity can be classified as follows:
(A stands for major commodity, B stands for minor commodity, C stands for accessories which differ far from A&B’s value. )
 A+A<2A
 A+B<A+B
 A+C=A
A+B+C< or =A+B
For instance，shopping wed site named Topons assorts Celebrity Style Clothing, Women’s Designer Dresses and Evening Handbags in group for selling. The total price seems to be much lower than value of the three individuals plus together. Actually, there isn’t any product at a loss even topons sells them in bundling promotion. The profits are fairly sizable when regards three products as one for sale.
   The intangible bundle is to make two products together which are related for consumption, this is convenient for consumers to choose goods. In the meantime, it reminds consumers that they are consuming another product when they are consuming the existing one. For example, the stores of gymnasium equipment also sell weight loss pills, they suggest consumers to buy the bundling goods together to some extent.
    Of course, not all bundling promotions can take effect immediately. Cross-branding bundling promotion is not just hoking up brands, it needs consider the bundling commodity’s features,value and relevance between commodities. For example, people are always cautious when they buy commercial housing and cars because they are of high-grade value. It will not take perfect effect by common bundling promotion. However, the promotion of winning Coco Cola’s prize of Lenovo computers can be popular though people’s psychological speculation. It’s certain that people will not consider low-price commodities like Coco Cola and Pringles as cautious as the commercial housing and cars. Consumers can accept the bundling promotion when you focus on the affective factors.
    If merchants can take advantage of bundling promotion well, you will get surprising effection.

The moment you come out an idea of buying a new car, you are definitely required to buy the insurance for your car from the manufacture’s cooperative insurance company. When you decide to have a new iPhone, you need sign a contract with AT&T for two years’ cooperation. Or it’s sorry that you have to pay double price for your iPhone. I consider that bundling promotion is the most brutal selling method in the contemporary society. Sometimes you only want a tin of Coca Cola, they will take great pains to persuade you to buy their computers and tell you that it’s a privileged promotion at a effrontery tone.
In the network age, people always say that “Have you Yahooed today?” It seems that brand bundling promotion is becoming more and more popular in the world. Bundling promotion suddenly becomes a vital communication between many irrelevant enterprises. Here are some examples, the ALO and Target Department store launch a combined promotion, USA Today and AT＆T unit to take a new service project, AT&T and Time Warner are trying the bundling promotion. Even online Marketplace doesn’t want to miss this opportunity, ebay and topons are willing to make bundling promotion in their plans. It’s not strange that bundling Celebrity Style Clothing+Women’s Designer Dresses+Evening Handbags together, but I am confused that why some people bundle iPhone’s protecting jacket and cellphone memory card for promotion. You know, iPhone can’t use with a memory card. Suddenly, bundling promotion becomes a redeemer for saving the economy. No matter they are related or not, merchants invariably try to bundle them for selling.
This is discrimination of price, even a violation of subjective will. People have rights to choose their desirable collocations and share the equal price and service. All merchants want to sell out far more goods faster, and every consumer wants to deserve what they have paid for, this is mutual respect. But bundling promotion is precisely on the contrary, it just represents the irrational sellers and vulnerable consumers.